Prototype design and build creates a tradition for the
future
ME Bank customers are used to a service-oriented online
platform. When the bank took the decision to establish physical
banking facilities, it looked to a firm that could create a
tradition from scratch.
The design brief called for engagement, approachability and
friendliness. These were the qualities that ME Bank wanted their
customers to experience. In fulfilling the brief, ISIS had to:
- Complete the projects on time to take full advantage of all the
chosen locations around Australia
- Deal with noise management in busy retail environments
- Manage buildability and materials issues consistent with the
security needs of a bank
- Add value to the brand through an improved customer
experience
ISIS created open plan and private spaces for clients. Turquoise
and blue graphics underpin the ME Bank brand and were carefully
integrated into the overall design which was then rolled out around
the country. ISIS transformed an awkward shape into
a compelling physical space, helping to bring about a positive
shift in customer perception and a boost to ME Bank’s
reputation.