As far as banks go, Members Equity is definitely different. They have built their success on a service-oriented online platform. The communication to ISIS was to reflect this in creating their first physical banking facilities in Queen Street, Melbourne.

Engaging, approachable and friendly was the brief to the designer as these were the qualities that Members Equity Bank wanted their customers to experience.

The transformation of a long narrow space into a professional yet comfortable service centre began with the idea that banking has become much less intimidating. Today’s bank users are in the driver’s seat. They expect information, quality service and a relaxed environment to discuss their needs.

The design created an open-plan customer service area for informal discussions at the front as well as private spaces for customers to review their finances. Turquoise and blue graphics underpin Members Equity’s brand and were carefully integrated into the overall design.

As a prototype, this will serve as the inspiration for future branches. The design has been well received by both staff and their customers. Its untraditional style should establish the tradition for Members Equity Bank into the future.